Want to boost your business presence on Pinterest? Adding a Save button to your website is one of the smartest moves you can make. It’s like giving your visitors a VIP pass to share your content directly to their Pinterest boards.
The Pinterest Save button lets your website visitors instantly save any image to their Pinterest boards with just one click. This can significantly increase your content’s visibility and reach. You’d be surprised how many potential customers are out there, just waiting to discover and share your amazing products or ideas.
Think of it as your 24/7 marketing team that works while you sleep. When someone saves your content to Pinterest, it doesn’t just live on their board – it becomes discoverable by millions of other Pinterest users who might be searching for exactly what you offer. Plus, it’s super easy to set up – no tech genius required.
Key Takeaways
- The Pinterest Save button allows website visitors to share your content with just one click, expanding your reach effortlessly.
- Adding this button requires minimal technical knowledge but delivers maximum marketing potential for your business.
- When users save your content, it becomes discoverable to millions of Pinterest users, creating ongoing exposure for your brand.
Understanding the Pinterest Save Button
What a Save Button Does
The Pinterest Save button is a handy tool that lets visitors bookmark your website content to their Pinterest boards with just one click.
When someone spots an image they like on your site, they can instantly save it to their Pinterest account. This creates a direct path between your website and Pinterest’s huge community of users.
The button shows up when someone hovers over images on your site.
It’s usually a small Pinterest logo with “Save” written next to it.
You can pick from two main types: one that appears automatically when someone hovers over an image, or another where users click a button first and then choose which image to save.
I recommend using the larger round button since it’s easier to spot and click.
Don’t stress about the technical side – Pinterest’s code does all the work for you!
Why Businesses Should Care
Adding this button to your site is like giving your content a megaphone. When someone pins your images, their followers see it too – it’s basically free marketing that spreads naturally!
Here’s why the Save button rocks for businesses:
- Gets your products in front of Pinterest’s shopping-focused audience
- Sends more visitors back to your website
- Helps customers create wish lists featuring your products
- Works with your existing product images (no extra work needed)
- Takes barely any time to set up (about 5 minutes)
Put the Save button on your best product photos and blog images for maximum impact. The prettier and more eye-catching your images are, the more likely people will hit that Save button and share your stuff with their followers. Trust me, it’s worth the tiny effort to set it up!
Setting Up Pinterest Buttons
Building Your Own Widget
Want to add Pinterest save buttons to your website? The Pinterest Widget Builder makes it super easy! I just head over to their tool, choose whether I want buttons that pop up when people hover over images or ones that let visitors pick which pics to save. After making my choice, I copy the code and paste it into my site.
I love how customizable these buttons are. I can pick:
- Button size (small or large)
- Button shape (rectangular or circular)
- Button position (corner, center, etc.)
- Color scheme to match my brand
It’s seriously the easiest way to get Pinterest buttons on your site without any tech headaches!
Platform-Specific Setup
If you’re using a popular website platform, adding Pinterest buttons is even easier! Here’s what I do:
| Platform | How to Add Pinterest Buttons |
|---|---|
| WordPress | Install the Pinterest plugin from the dashboard |
| Squarespace | Enable Pinterest in social sharing settings |
| Wix | Toggle on Pinterest in the social media section |
| Tumblr | Activate Pinterest in your blog settings |
| Blogger | Add Pinterest via the layout settings |
Most platforms have these buttons built right in – you just need to flip a switch and you’re good to go! No coding required.
Adding Code with Pinit.js
If I want more control, I use Pinterest’s JavaScript option called Pinit.js. This method lets me customize exactly how my buttons work.
First, I add this code to my website’s <head> section:
<script async defer src="//assets.pinterest.com/js/pinit.js"></script>
Then I can place save buttons anywhere using special data attributes like:
data-pin-doto set the button typedata-pin-shapefor round or square buttonsdata-pin-tallfor taller images
This approach takes a bit more work, but gives me complete control over my Pinterest buttons. I can make them match my site perfectly!
How to Make Your Save Button Look Awesome
Button Styles That Pop
When setting up your Pinterest Save button, you’ve got some fun options to play with. I like to start at the add-on builder where you can choose between round or rectangular shapes. Round buttons look super clean on images, while rectangular ones fit nicely in sidebars.
You can check boxes for “Round” and “Large” to create a button that stands out. Don’t forget to match the button color to your website’s look!
Style options include:
- Round or rectangular shapes
- Different sizes (small or large)
- Custom colors
- Language settings
Keep your buttons visible but not too big or flashy. What works on a desktop might look weird on a phone, so test on both!
Magic Image Hover Buttons
The hover feature is my absolute favorite add-on trick! When someone moves their mouse over your images, a Save button appears like magic. It’s super simple to set up – just pick “One image” in the button type section of the builder.
This feature makes every picture on your site instantly pinnable without cluttering your design. Your visitors will love how easy it is to save your content.
Best places for hover buttons:
- Product photos
- Blog post images
- Tutorial step photos
- Recipe pictures
I don’t recommend using hover buttons on logos or decorative elements – nobody needs those clogging up their Pinterest boards anyway!
Leveraging Pinterest Stats
Pinterest offers some amazing data tools that can seriously level up your marketing game. Let’s break down how you can use these insights to make smarter decisions and get more eyes on your content.
Watching What Works in Your Analytics
I can’t stress enough how valuable Pinterest’s analytics dashboard is for understanding what’s connecting with your audience. When you dig into these numbers, you’ll discover exactly which pins are bringing home the bacon.
The platform gives you a clear picture of how people interact with your content.
When you claim your website on Pinterest, you gain access to analytics that show what content users are saving from your site.
You’ll also see who’s looking at your pins, saving them to their boards, and (most importantly) clicking through to your website. This golden information helps you figure out what’s resonating with your crowd and what’s falling flat.
Must-track metrics for Pinterest success:
- Views: How many eyeballs are seeing your pins in feeds and search
- Interactions: Total engagement including saves, clicks, and comments
- Boards: Which of your pins people are collecting
- Clicks: People heading to your website (cha-ching!)
- Top performers: Your greatest hits that deserve more attention
When I check my analytics, I always look for patterns in my best-performing pins. Is it the bright colors? The helpful tips? The cute dog photos? (It’s probably the dog photos.) Whatever works, do more of that!
Optimizing Your Visibility Game
Honestly, getting seen on Pinterest isn’t just about posting pretty pictures (though that definitely helps). It’s about using analytics to make smart choices that boost your visibility in the algorithm.
Pinterest’s tracking tools show you exactly which types of pins are driving traffic back to your site. This is super valuable for understanding your conversion journey—how people move from casual Pinterest browsers to actual visitors and customers.
Try these visibility boosters:
- Install the Pinterest tag on your website to track visitor actions after they click through from Pinterest
- Add Save buttons prominently on your product pages and blog posts
- Check referral traffic to see which pins are sending people your way
- Monitor your audience demographics to refine your targeting
I’ve found that pins with clear calls-to-action usually get better conversion rates. When your analytics show a pin is getting lots of impressions but few clicks, try refreshing the text to be more action-oriented.
Pinterest also aggregates data across similar pins, so you can see the collective performance of content sharing the same image or URL. This helps you understand which visual styles or topics have staying power across multiple pins.
Look at your analytics weekly and ask yourself:
- Which pins are getting saved but not clicked? (Need better calls-to-action)
- Which pins get clicked but don’t convert on my site? (Website issues to fix)
- Which pins perform well consistently over time? (Evergreen content to replicate)
The platform makes it easy to sort your content by top-performing metrics. I like to organize mine by highest click-through rate, since that usually translates to actual business results.
| Pin Type | Avg. Impressions | Avg. Saves | Avg. Clicks | Conversion Rate |
|---|---|---|---|---|
| Product Images | 2,500 | 125 | 85 | 3.4% |
| How-To Guides | 1,800 | 210 | 65 | 3.6% |
| Inspirational Quotes | 4,200 | 315 | 22 | 0.5% |
See how the inspirational quotes get tons of impressions and saves but few clicks? That’s the kind of insight that saves you from creating content that looks good on paper but doesn’t drive real business results.
Remember to check both your organic and paid content performance. The combination gives you the full picture of your Pinterest presence and helps you decide where to invest more time or money.
The best part? Pinterest Analytics helps you spot trends before they become obvious. When a pin starts gaining traction, you can quickly create similar content or promote that pin to ride the wave while it’s hot.
Don’t forget to occasionally export your data for deeper analysis or to combine it with insights from other platforms. The more connections you can make between your Pinterest performance and overall marketing results, the smarter your strategy will become.
Managing Your Pinterest Content and Ads
Making Your Pins More Powerful
Rich Pins are like your regular pins but with superpowers! They show extra info right in the pin itself, saving people from clicking through just to get basic details.
When you set up Rich Pins, you’re adding valuable metadata that makes your content way more useful.
I’ve found that Rich Pins automatically update whenever you change information on your website. So if you adjust a product price or update a recipe, your pins reflect those changes without any extra work from you.
Pretty sweet, right?
Here are the main types of Rich Pins you can use:
- Product Pins: Display current prices and availability
- Article Pins: Show headline, author and description
- Recipe Pins: List ingredients and cooking time
To get Rich Pins working, you’ll need to add some special code to your website.
It’s not as scary as it sounds – Pinterest has guides that walk you through it step by step.
Creating Ads That Actually Work
Let’s talk Pinterest ads – they’re not as complicated as they might seem.
The key is organizing similar ads into groups so you can track what’s working and what’s not.
When it comes to targeting your ads, you’ve got several great options:
| Targeting Type | What It Does | Best For |
|---|---|---|
| Interest | Reaches people based on what they like | New audience discovery |
| Keyword | Shows ads when people search specific terms | Intent-based marketing |
| Audience | Targets based on past engagement | Re-engaging warm leads |
Start with a small budget to test the waters.
I always tell my clients to try different approaches before going all-in on one strategy.
Pinterest’s Ads Manager makes it pretty straightforward to set up campaigns based on your specific goals.
Group your related ads together to make tracking easier.
This simple organizational trick will save you tons of headaches when you’re figuring out which ads perform best for your brand.
Adding Pinterest to Your Website with Developer Tools
Pinterest Code Library
I’ve found that Pinterest offers some awesome developer tools to boost your site’s sharing potential.
Their code library has everything you need to add save buttons that match your site’s style. You can pick between buttons that pop up when someone hovers over an image or permanent buttons placed exactly where you want them.
The best part? You don’t need to be a coding wizard – they give you ready-made code snippets that you can just copy and paste!
If you’re picky about design (like me), you can totally build your own custom save buttons using your HTML and CSS skills.
Just remember to follow Pinterest’s style rules so everything looks professional.
Building with the Pinterest API
The Pinterest API is where things get really interesting for your business. With it, you can:
- Create custom experiences for content creators
- Track conversions from Pinterest to your site
- Manage your Pinterest content programmatically
- Build custom shopping experiences
Getting started is pretty straightforward:
- Set up your developer account
- Get your app credentials (like keys to the Pinterest kingdom)
- Pick which API features make sense for your project
- Test everything before going live
They’ve got some helpful videos and docs that walk you through the process.
Just make sure when you’re testing that you’re actually connecting to Pinterest – they want to see real integration, not just mockups.
I’ve used these tools myself, and while there’s a bit of a learning curve, the engagement boost is totally worth it!
Final Thoughts
I’ve found that adding the Pinterest Save button to your website is surprisingly simple yet incredibly effective. You can grab the code from Pinterest’s Widget Builder, paste it in, and you’re good to go! No fancy tech skills needed.
Make sure to test your Save button on all devices.
Trust me, nothing’s more frustrating than launching your button only to discover it doesn’t work on phones where most Pinterest browsing happens.
Place that Save button where people can actually see it! A hidden button defeats the whole purpose.
I like to put mine near images or at the end of blog posts.
Speaking of images – quality matters!
Pinterest is a visual platform, so blurry or awkwardly cropped photos won’t get saved. Use clear, properly sized images that make people want to click that Save button.
Your website and Pinterest strategy should work together seamlessly.
The Save button is what connects these two powerful tools.
Not ready to add it everywhere? Start with your most popular products or posts.
You can always expand later when you see how many people are saving your content to their boards.
Frequently Asked Questions
Adding a Pinterest Save Button to Your Website
Want to boost traffic to your business website? A Pinterest Save button is your new BFF!
You’ve got two cool options: one that pops up when someone hovers over your images, or one that lets folks pick which image they want to save.
Just visit Pinterest’s button builder tool, choose your style, and copy-paste the code into your website. Super simple!
If you’re using platforms like WordPress, Wix, or Squarespace, they have specific directions to make this even easier.
Fixing a Stubborn Pinterest Save Button
Is your Save button being a pain? I’ve been there!
First trick: clear those browser cookies and cache. It’s like giving your browser a fresh cup of coffee to wake it up.
Still not working? Try:
- Logging out and back into Pinterest
- Updating your browser (old browsers get cranky with Pinterest)
- Checking your internet connection
When Your Pinterest Button Disappears
Don’t panic! Your button probably didn’t run away forever. Check if you accidentally turned off the extension by clicking your browser’s extension icon.
If you can’t find it there, try the “have you tried turning it off and on again” approach – uninstall and reinstall the Pinterest extension. Works like a charm 90% of the time!
Getting the Save Button Working in Chrome
Chrome being difficult? Here’s what I do:
- Click the three dots in the top-right corner
- Go to “More Tools” → “Extensions”
- Find Pinterest and make sure it’s toggled on
Pro tip: Add it to your toolbar favorites by clicking the pin icon so it’s always within reach!
Pinterest Saving on Android Devices
No need for complicated extensions on your Android! Just download the official Pinterest app from Google Play, and you’re set.
Want to save something you see while browsing? Just tap the share button and choose Pinterest. Easy peasy! The app handles all the heavy lifting for you.
Finding the Pinterest Button on Safari
Safari users, I haven’t forgotten you! Here’s how to find the Pinterest Save Button.
Head to the Safari Extensions Gallery. Search for the Pinterest Save Button. Then, click “Install” and follow the simple setup steps.
After installing, you’ll need to:
- Go to Safari preferences
- Click the Extensions tab
- Make sure Pinterest is enabled
- Restart Safari if needed
Now you’re ready to pin like a pro on any Apple device!
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