Social media marketing can be a maze of image dimensions. Pinterest brings its own unique set of rules to the table.
Many businesses struggle with getting their pins just right.
That’s why I’m diving into the world of Pinterest sizing in 2025.
The platform continues to evolve, but one thing remains constant – the right image dimensions can make or break your Pinterest strategy.
When you’re competing for attention against millions of daily pins, knowing the exact specifications matters more than you might think.
From the perfect profile picture size to the ideal dimensions for shopping pins, I’ll walk you through everything you need to make your content shine on this visual-first platform.
Trust me, once you nail these sizes, you’ll see a noticeable difference in how your audience engages with your pins.
Key Takeaways
- Proper Pinterest image dimensions significantly boost visibility and engagement compared to improperly sized content.
- Pinterest’s visual format requires different optimization strategies than text-heavy platforms like Twitter or LinkedIn.
- Consistent styling and sizing across your pins create a recognizable brand presence that stands out in crowded feeds.
Pinterest Sizing and Pin Guidelines
Picture Perfect Pins
Ready to make your images pop on Pinterest? Let’s talk about the ideal Image Pin size.
Think tall and skinny – portrait mode is your best friend here. Aim for 1000 x 1500 pixels with a 2:3 aspect ratio.
Keep your images crisp—blurry pics are a fast track to being ignored. I recommend sticking with JPEG or PNG files under 20MB.
Safe zones to remember:
- Top: 270 pixels
- Bottom: 790 pixels
- Left: 65 pixels
- Right: 195 pixels
Don’t forget your words! You’ve got:
- 100 characters for the title
- 250 characters for the textbox
- 500 characters for the description (although only the first 50-60 show before being truncated)
Remember, fuzzy images are a big no-no. Keep it crisp and clear to make your Pin stand out!
Moving Pictures, Moving Hearts
Who says Pinterest is just for still images? Video Pins are taking over, with users watching nearly a billion videos daily. Talk about eye candy!
You’ve got options:
- Standard: 1000 x 1500 pixels (2:3 ratio)
- Square: Max 600 x 600 pixels (1:1 ratio)
- Long: 1080 x 1920 pixels (9:16 ratio)
Keep these in mind:
- File size: Up to 2 GB
- Length: 4 seconds to 5 minutes
- File types: MP4, MOV, or M4V
Pro tip: Keep it short and sweet. Hook ’em in the first few seconds!
Ideas Worth Pinning
Got a step-by-step process to share? Or a product feature of share? Idea Pins are your new best friend. Think of them as mini-stories – up to 20 pieces of content in one Pin. Neat, right?
Here’s what you need to know:
- Resolution: 1080 x 1920 pixels (9:16 ratio) is the sweet spot
- File size: Max 20 MB for images, 100 MB for videos
- File types: JPEG, PNG, MP4, and more
You’ve got 100 characters for the title and 250 per textbox. Make ’em count!
Collections: Pinterest’s Greatest Hits
Want to group your products together? Collection Pins are your answer. They’re like a mixtape for your stuff – users can hop from one product to another.
Keep these specs in mind:
- Resolution: 1000 x 1000 pixels (square) or 1000 x 1500 pixels (rectangle)
- Aspect ratio: 1:1 or 2:3
- File size: Keep it under 10 MB
Pinterest ad size rules
Boosted Pins
Want to get your content in front of more eyeballs? Boosted Pins are your ticket.
Aim for 1000 x 1500 pixels to make your Pin pop. Stick to a 2:3 aspect ratio – anything taller might get chopped off in feeds. Going full-screen? Rock a 9:16 ratio for maximum impact.
Basic image ads
Keep it simple with a single stunning image. Here’s what you need to know:
- Size: 1000 x 1500 pixels
- Ratio: 2:3 is your best bet
- File size: Under 20 MB for desktop, 32 MB max on mobile
- File type: PNG or JPEG
- Title: Up to 100 characters to grab attention
- Description: 500 characters to tell your story
Regular video ads
Video is king, even on Pinterest! Mix it up with some moving pictures:
- Ratio: Square (1:1) or vertical (2:3, 4:5, 9:16) work best
- File size: Keep it under 2 GB
- Format: MP4, MOV, or M4V
- Length: 4 seconds to 15 minutes (aim for 6-15 seconds for best results)
- Encoding: H.264 or H.265
- Title and description: Same as image ads
Wide video ads
Go big or go home with these bad boys that stretch across mobile feeds:
- Ratio: Wider than tall (shorter than 1:1)
- Other specs: Same as regular video ads
Carousel ads
Show off multiple products with swipe-able goodness:
- Size: 1000 x 1500 or 1000 x 1000 pixels
- Ratio: 1:1 or 2:3
- Images: 2-5 per carousel
- Format: PNG or JPEG
- File size: 20 MB max per image
- Title and description: You know the drill by now
Buy now ads
Let shoppers purchase directly from your Pin. Not much to fuss over here – just make sure your product feed is on point and let Pinterest work its magic.
Collection ads
One big image, three little ones, infinite possibilities:
- Main image + up to 24 secondary images (at least 3 recommended)
- Ratios: 1:1 or 2:3 for main, 1:1 (square) or 2:3 (vertical) for secondary
- Video ratio: 1:2 or taller (1:1, 2:3, 9:16 work well)
- Format: PNG, JPEG, MP4, MOV, M4V
- File size: 10 MB for images, 2 GB for videos
- Video specs: Same as regular video ads
Inspiration ads
Tell a story with multiple images, videos, and text:
- Size: 1080 x 1920 pixels
- Ratio: 9:16 vertical
- Format: BMP, JPEG, PNG, TIFF, WEBP (images); MP4, M4V, MOV (videos)
- File size: 100 MB on desktop, 2 GB on mobile (1 GB ideal)
- Video length: Up to 5 minutes
- Title: 100 characters
- On-Pin text: 250 characters
Don’t forget the safe zones to keep your content visible!
Spotlight ads
Layer it up with multiple cards:
- Up to 4 cards + main title Pin
- 3 features with links per card
- Size: 1000 x 1500 pixels
- Ratio: 2:3 for title and cards, 1:1 for features
- Format: Same as Inspiration ads
- File size: 32 MB max
- Video: 3-60 seconds
- Text overlay: 10 words max (30 characters for features, 50 for titles)
Check those safe zones again!
Quiz ads
Get interactive with your audience:
- Title Pin: 2:3 ratio image or video
- Questions: 2-3 per ad
- Answers: 2-3 per question (same number for each)
- Results Pin: Image, title, description, link
- Size: 1000 x 1500 pixels
- Ratio: 2:3
- Format: Same as Inspiration ads
- File size: 32 MB max
- Video length: 3-60 seconds
- Title: 100 characters
- Text overlay: 10 words max
- Questions: 96 characters max
Spotlight takeover ads
Ready to dominate the feed? These bad boys are impossible to miss:
- Video aspect ratio: 9:16, 1:1, or 16:9
- Static image ratio: 1:1
- File size: 250 MB max
- Video length: 15-30 seconds
- Format: MP4 (H.264 encoding)
Your Pinterest Profile Pic and Cover
Let’s get your Pinterest profile looking amazing!
For your profile pic, go for a square 280 x 280 pixel image. Don’t worry, Pinterest will crop it into a cute little circle for you.
Want to really make your profile pop? Add a cover photo! This bad boy acts like a banner at the top of your page.
Aim for at least 800 x 450 pixels with a 16:9 aspect ratio. It’s like the difference between a sad little flip phone and a shiny new smartphone – go big or go home!
Struggling to get your pics just right? No sweat! There are tons of free image resizers out there to help you nail those Pinterest-perfect dimensions.
Your profile will be so hot, it’ll make other pinners jealous.
Make Your Pins Pop and Get Noticed
Let’s face it, Pinterest is a visual playground. You want your Pins to be the cool kids on the block, right?
Here’s how to make that happen:
- Go bold or go home: Use eye-catching colors that scream “Look at me!” But don’t go overboard – stay true to your brand’s vibe.
- Font fun: Play with typography, but keep it readable. No one’s going to squint at your Pin, so make sure it’s clear as day.
- Tell your story: Your Pins should be like a mini-billboard for your brand. Make them consistent and recognizable.
- Quality matters: If your Pins look like they were made in MS Paint, you’re doing it wrong. Match the quality of your Pins to your awesome products.
Remember, Pinterest is all about creativity and fun. It’s your chance to show off your brand’s personality. Don’t be afraid to let your freak flag fly a little!
Pro tip: Use these ideas for both your organic Pins and ad campaigns to keep your style consistent across the board.
How Pinterest Can Boost Your Online Store
Let’s face it, Pinterest isn’t just for DIY crafts and nail inspo anymore. It’s a goldmine for e-commerce businesses like yours.
Picture this: millions of users scrolling through their feeds, stumbling upon your products without even realizing they need them yet. Genius, right?
Here’s the deal:
- Pinterest users are open to new brands
- They’re actively searching for ideas (hello, potential customers!)
- Your products can be the answer to their queries
Think about it. Someone’s looking for “cozy winter outfits” and bam! There’s your sweater, looking all snuggly and irresistible. Or they’re hunting for “unique gift ideas” and voila! Your handmade jewelry pops up.
So, don’t sleep on Pinterest. It’s time to get your products out there and watch those sales roll in. Trust me, your bank account will thank you later.
Pinterest Ad Size Q&A
What’s the Latest on Pinterest Image Sizes?
Let’s talk about the freshest image sizes for your pins.
The gold standard is still 1000 x 1500 pixels with that sweet 2:3 aspect ratio. This size gets the most eyes on your content!
Want options? You’ve got ’em:
- Standard pin: 1000 x 1500 pixels (2:3 ratio)
- Square pin: 1000 x 1000 pixels (1:1 ratio)
- Tall pin: 1000 x 2100 pixels (taller 2:1 ratio)
The max file size is 20 MB, so you can keep those images looking crisp without going overboard.
2025 Pin Dimensions: What’s Trending?
I’ve checked the latest specs, and honestly, not much has changed this year. The classic 1000 x 1500 pixel pin is still king of the Pinterest castle.
For different ad types, here’s what you need to know:
- Collection ads work best at 1080 x 1080 or 1000 x 1500 pixels
- Idea ads look amazing at 1080 x 1920 pixels
Square formats are making a comeback for certain niches, especially food photography and product shots. Test different formats to see what your audience responds to!
What Dimensions Work Best for Pinterest?
I always recommend sticking to these tried-and-true sizes:
| Pin Type | Dimensions | Aspect Ratio | Best For |
|---|---|---|---|
| Standard | 1000 x 1500 px | 2:3 | Most content |
| Square | 1000 x 1000 px | 1:1 | Products, food |
| Tall | 1000 x 2100 px | 1:2.1 | DIY, recipes |
What Pin Formats Can I Choose From?
Pinterest isn’t a one-size-fits-all platform! I love that there are so many options:
- Static Image Pins – The classic choice
- Video Pins – Great for tutorials (360 x 640 px minimum)
- Carousel Ads – Show multiple images in one pin
- Shopping Pins – Perfect for products
- Idea Pins – The story-like format (1080 x 1920 px)
Each format has its own charm. Mixing up formats keeps my Pinterest profile looking fresh. It also keeps followers engaged.
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