Amazon Prime Day 2025 just wrapped up from July 8-11. If you missed the boat this year, you’re probably already wondering how to crush it next time.

Here’s something everyone mentions, but hardly anyone actually does: advertising Amazon products on Pinterest during Prime Day season.

Pinterest users are already in shopping mode, making it the perfect place to promote your Amazon deals before, during, and after Prime Day. The platform’s visual vibe means your products can catch eyes and drive clicks in ways other sites just can’t match.

With Pinterest’s partnership with Amazon, the buying process feels smoother than ever.

This guide will walk you through what you need to know to dominate Prime Day advertising on Pinterest. You’ll learn how to set up campaigns that actually convert and create content that stands out in busy feeds.

We’ll also cover how to track your results so you can do even better next year.

Key Takeaways

• Pinterest advertising works perfectly for Prime Day because users are actively searching for product inspiration and deals
• Setting clear goals and creating visual content strategy helps your Amazon products stand out during the busy Prime Day period
• Tracking performance and analyzing results after Prime Day helps you improve your Pinterest advertising approach for future events

Why Amazon Prime Day Advertising on Pinterest Works

Prime Day creates a massive shopping frenzy that spills far beyond Amazon’s site. Pinterest users search for deals and inspiration during this time, making it a goldmine for advertisers.

The new Pinterest-Amazon partnership makes it easier than ever to reach this motivated crowd.

The Unique Power of Prime Day Promotions

Prime Day isn’t just another sale—it’s a cultural shopping event. Your Prime Day deals create urgency that regular promotions just can’t touch.

Millions of shoppers enter a buying mindset. They actively hunt for Prime Day 2024 deals across all kinds of platforms, not just Amazon.

Prime members have already paid for their membership, so they want to maximize their investment. That makes them especially motivated during Prime Day.

The limited-time deals create some serious FOMO (fear of missing out). People feel that pressure and make faster buying decisions.

Your products get extra visibility in this window. Even if someone doesn’t buy immediately, they’re more likely to remember your brand after seeing your Prime Day advertising.

Pinterest’s Role in Driving Prime Day Sales

Pinterest users are natural shoppers. They browse with purchase intent, not just for mindless scrolling.

The platform’s visual setup is perfect for showcasing your Prime Day deals. You can create eye-catching pins that highlight discounts and special offers.

Pinterest shopping behavior lines up perfectly with Prime Day. Users often plan purchases weeks in advance, pinning items to boards for later.

Your pins can reach people who might never see your Amazon Prime Day promos. That’s a second shot to grab interested buyers.

Pinterest’s search function helps people find specific deals. If someone searches for “Prime Day electronics,” your pins can pop up right in their results.

Broader Reach with Pinterest-Amazon Partnership

The Pinterest-Amazon partnership really changes things for advertisers. You can reach Pinterest’s engaged audience and keep the smooth Amazon buying experience.

Direct purchase capability means less friction for buyers. They can spot your product on Pinterest and buy it through Amazon without ever leaving the app.

This partnership lets you expand your Prime Day reach beyond traditional Amazon ads. You’re not fighting as many advertisers on Pinterest as you are on Amazon itself.

Pinterest’s algorithm loves fresh, relevant content. Your Prime Day pins can get a nice boost in visibility during the event.

This partnership also gives you better tracking on your advertising ROI. You’ll see which Pinterest pins actually drive Amazon sales during Prime Day.

Cross-platform ads give you multiple touchpoints with potential customers. Someone might see your pin on Pinterest, then later spot your Amazon listing and finally buy.

Setting Your Prime Day Goals for Pinterest Campaigns

Setting clear goals helps you make the most of Prime Day traffic. You need to know who you’re targeting and how you’ll measure success before your ads go live.

Identifying Target Audiences

Your Pinterest audience isn’t the same as your typical Amazon shoppers. Here, you’re reaching people who browse for inspiration, not just quick buys.

Prime members often use Pinterest to discover new products months before they actually buy. They save ideas for later and share them with friends.

This makes Pinterest perfect for building awareness before Prime Day even starts.

Focus on these audience segments:

• Lifestyle enthusiasts following home decor, fashion, or wellness boards
• Deal hunters searching for sales and discounts
• Gift buyers planning for birthdays or holidays
• Amazon sellers’ existing customers who want to see new products

Create separate Pinterest campaigns for each group. Use images and messaging that speak to their specific needs.

Prime Day sales work best when you target people already interested in your product category. Don’t waste time trying to convince someone who hates cooking to buy kitchen gadgets—it’s just not worth it.

Measuring Success Metrics for Prime Day Ads

Track metrics that actually matter for your business. Don’t get lost in vanity numbers that look good but don’t drive sales.

Click-through rate (CTR) shows how well your pins grab attention. Shoot for 0.2% or higher during Prime Day, since competition gets fierce.

Conversion rate tells you if Pinterest traffic actually buys on Amazon. Use Amazon attribution links so you know which pins drive real sales.

Key metrics to watch:

• Cost per click (CPC) – Try to keep this under $0.50 for most categories
• Return on ad spend (ROAS) – Aim for at least 3:1 during Prime Day
• Impressions – Check daily to make sure your ads get seen
• Saves and shares – Shows long-term interest beyond Prime Day

Set up tracking before Prime Day kicks off. You can’t fix what you don’t measure, and Prime Day moves way too fast to figure it out later.

Strategizing Your Pinterest Content for Prime Day

Creating Pinterest content for Prime Day takes a focused approach. You need to capture urgency, drive action, and highlight exclusive deals with personalized visual content.

Creative Pin Ideas for Limited-Time Offers

Countdown pins work incredibly well for Prime Day. Make pins with countdown timers or graphics that say “24 Hours Left” or “Final Hours.” That kind of urgency gets people clicking.

Before and after comparison pins show your product’s value at a glance. Cross out the regular price next to the Prime Day price and make the savings pop with bright colors and bold fonts.

Bundle deal pins are moneymakers for Prime Day. Show multiple products together with a “Prime Day Bundle” badge. List individual prices and the bundle savings clearly.

Flash sale announcement pins should stand out from your regular content. Use bright backgrounds, urgent words like “Now Live” or “Limited Stock,” and include specific time frames.

Pin Type	Best Time to Post	Key Elements
Countdown	24-48 hours before	Timer graphics, urgency text
Bundle deals	Start of Prime Day	Multiple products, savings highlight
Flash sales	Real-time	Bright colors, “Live Now” text

Showcasing Lightning Deals with Visual Storytelling

Story-driven pins outperform simple product shots. Show your product solving a real problem or being used in daily life. Add a text overlay explaining why this lightning deal matters right now.

Lifestyle pins help shoppers imagine owning your product. Show your item in styled rooms, worn by real people, or used in authentic settings.

Sequential pins tell a story across multiple pins. Pin 1 shows the problem, Pin 2 shows your solution, Pin 3 highlights the amazing Prime Day price. This keeps people engaged.

User-generated content pins build trust fast. Repin customer photos and reviews with Prime Day pricing overlays. Real people using your products beat stock photos every single time.

Process pins are great for more complex products. Show step-by-step how your product works, then end with the lightning deal offer. This teaches and sells at the same time.

Using Personalized Recommendations in Pins

Targeted interest pins speak directly to Pinterest audiences. Make different pins for “Home Decor Enthusiasts,” “Fitness Lovers,” or “Tech Geeks”—all featuring the same product but positioned differently.

Gift guide pins work wonders during Prime Day. Create pins like “Prime Day Gifts for Him Under $50” or “Last-Minute Prime Day Finds for Her.” They feel personal and genuinely helpful.

Seasonal relevance pins tie your Prime Day deals to what people need now. Summer-themed pins for outdoor gear, back-to-school pins for organization products, or holiday prep pins all feel more targeted.

Problem-solution pins address specific issues your audience faces. “Tired of Messy Closets?” paired with your organization product’s Prime Day price feels like you’re reading their mind.

Quiz-style pins get users personally involved. Make pins asking “Which Prime Day Deal Matches Your Style?” and link to different product categories. This interactive style feels custom-made.

Building and Launching Effective Pinterest Ad Campaigns

Building successful Pinterest campaigns for Amazon Prime Day isn’t rocket science, but it does take some strategy. Your ad format choices, budget, and timing can make or break your Prime Day results.

Types of Pinterest Ads for Amazon Prime Day

Standard Pins work well for Prime Day deals. They blend right into users’ feeds and showcase your Amazon products with eye-catching images and direct links to your Prime Day listings.

Video Pins grab attention even faster than static images. Use them to demo products or create quick “Prime Day deal alerts” that feel urgent and exciting.

Shopping Ads are perfect for Prime Day. They display product details and pricing right on Pinterest, connecting seamlessly with your Amazon storefront.

Carousel Ads let you show off multiple Prime Day products in one ad. This format works well for bundled deals or showing different product variations.

Idea Pins help you tell stories about your Prime Day offerings. Create “gift guide” content or “Prime Day haul” inspiration that feels authentic and helpful.

Optimizing Ad Spend for Maximum Reach

Start with a daily budget of $10-20 per campaign. This gives you enough flexibility to test performance and adapt quickly when Prime Day shopping activity surges.

Target cost-per-click (CPC) ranges usually land between $0.20 and $1.00 for most categories. Prime Day’s intense competition can push CPCs higher, so plan your budget with that in mind.

Allocate 60% of your budget to the ad types that performed best during your tests. Keep 40% handy to scale up your winning campaigns when Prime Day traffic peaks.

Bid strategy really matters. Try automatic bidding at first, then shift to manual once you get a feel for how your audience responds. Those limited-time deals create urgency, and sometimes higher bids just make sense.

Check your return on ad spend (ROAS) every hour during Prime Day. The best campaigns usually hit a 3:1 ROAS or better, but keep an eye out for sudden shifts.

Scheduling Pins for Peak Prime Day Traffic

Pre-Prime Day setup is key—launch your campaigns 3-5 days before Prime Day kicks off. This gives Pinterest’s algorithm some breathing room to dial in your targeting.

Peak traffic hours on Prime Day tend to be 8-10 PM EST. Make sure your most impactful ads go live during these windows.

Mobile usage jumps around lunch (12-2 PM) and during evening commutes (5-7 PM). Run your mobile-optimized ads hard at these times.

Time zones matter since Prime Day sales don’t start everywhere at once. Stagger your campaigns to catch early shoppers in different regions.

Let Pinterest’s scheduling tools handle pausing underperforming ads and boosting the winners. Prime Day moves at lightning speed, and you just can’t keep up manually.

Amplifying Prime Day Advertising Results

Email marketing plus Pinterest? That’s a combo that can really move the needle for Prime Day. Exclusive discounts make you stand out and help you actually connect with your audience, not just sell to them.

Leveraging Email Marketing and Pinterest Together

Your email list is pure gold during Prime Day. Send teaser emails before the event, highlighting your Pinterest boards and hinting at upcoming deals.

Create Pinterest boards just for your Prime Day products. Drop links to these boards in your emails to drive traffic and keep your list engaged.

Time your email sends smartly:

• 3 days before: Give a sneak peek of your deals
• Day of: Announce the launch
• Mid-event: Send a reminder with fresh pins

Pin your email content straight to Pinterest. Turn those promotional emails into eye-catching pins and reach new folks—twice the exposure, no extra work.

Try Pinterest’s Shopping features in your emails. Add product pins so people can buy right from their inbox. That makes shopping almost too easy.

Watch which Pinterest pins your email subscribers click most. That data is gold for planning your next campaign.

Driving Conversions with Exclusive Discounts

Prime members already feel special, right? Your exclusive Pinterest discounts should tap into that same VIP vibe.

Offer Pinterest-only discount codes for Prime Day. Make your followers feel like they’re in on something secret.

Discount strategies to try:

• Early bird specials just for Pinterest fans
• Flash sales announced only on Pinterest
• Bundle deals exclusive to Pinterest traffic

Use countdown timers on your pins. Watching the clock tick down on a deal is a strong motivator to buy.

Make your discount pins pop. Use bright colors, bold text, and clear savings—your pin needs to stop people mid-scroll.

Layer your discounts. Start with your regular Prime Day offer, then tack on an extra Pinterest-exclusive code. Urgency plus a little extra reward for your most loyal followers? That’s a win.

Analyzing Performance and Next Steps After Prime Day

When Prime Day winds down, it’s time to dig into your Pinterest ad results and figure out how to keep those new customers coming back. Focus on the numbers that show how your ads drove traffic and sales, then brainstorm ways to keep shoppers engaged after the big rush.

Evaluating Pinterest Ad Performance Metrics

Jump into Pinterest Analytics within 24-48 hours after Prime Day. Check your click-through rates (CTR) and conversion rates to see which pins actually moved the needle.

Pay attention to these metrics:

• Impressions and reach – How many people saw your pins
• Pin clicks – Who clicked through to your Amazon listings
• Saves and comments – Engagement that hints at future sales
• Conversion tracking – Sales from Pinterest traffic

Compare your Prime Day numbers to your usual campaigns. Did your special Prime Day pins outperform your evergreen content?

Check which boards got the most action. Maybe your “Prime Day Deals” board exploded, but don’t overlook your regular product boards if they saw a spike.

Look at your audience insights. Did you reach new demographics? This helps you see who actually responds to your promos versus your everyday pins.

Turning Prime Day Shoppers into Loyal Customers

Don’t let those new customers vanish after Prime Day. Build a Pinterest plan that keeps them interested all year.

Start pinning how-to content and lifestyle inspiration using the products people bought. If someone grabbed your kitchen gadget, post recipes or cooking tips that show it off.

Build seasonal boards that give people a reason to return. Pins for holidays, back-to-school, or whatever fits your products work well.

Set up Pinterest email capture through your pins. Link to helpful guides or exclusive content that asks for an email signup. This way, you move Pinterest fans into your email list for more direct nurturing.

Keep pinning your regular products at normal prices. Those Prime Day shoppers might not buy again right away, but your brand will stay on their radar.

Launch user-generated content campaigns. Ask customers to share photos of their Prime Day buys, then repin their content to show off your community and build trust with future buyers.

Frequently Asked Questions

Pinterest ads can send a flood of shoppers to your Prime Day deals—if you nail your timing and strategy. Most brands that win here start their campaigns 2-3 weeks early and use visuals that scream “deal.”

How can I maximize my brand’s visibility during Amazon Prime Day using Pinterest?

Start pinning Prime Day content at least two weeks before the event. That gives your pins time to get noticed in Pinterest’s algorithm.

Create boards just for your Prime Day deals. Give them catchy names like “Prime Day Steals” or “July Flash Sales” so shoppers can find them fast.

Use trending hashtags during Prime Day. Mix in #PrimeDay2026 with niche hashtags that fit your products.

Pin consistently during peak hours. Early mornings (6-8 AM) and evenings (8-11 PM) usually get the most eyes on your content.

Cross-promote your Pinterest boards on your other socials. Your Instagram fans might have no clue about your killer Pinterest deals.

What types of Pinterest ads perform best for events like Prime Day?

Promoted Pins with clear, bold discounts win. People scroll fast, so make your savings impossible to miss.

Video pins outperform static images by 2-3x during shopping events. Show your product in action or make quick, punchy discount announcements.

Carousel ads let you show off multiple Prime Day deals in one pin. Great for brands with several sale items.

Shopping ads with “Buy” buttons cut out the extra steps. Shoppers can purchase right from Pinterest, which bumps up conversion rates.

Try Video Pin ads for unboxing or quick product demos. These just feel more authentic than standard product shots.

Could you give me some creative tips for crafting eye-catching Pinterest ads for Prime Day?

Use bold, contrasting colors to make your discount pop. Red and yellow work wonders for sale pins—they just grab attention.

Show the actual discount percentage in big, clear numbers. “50% OFF” beats vague phrases like “huge savings” every time.

Add countdown timers to your pin graphics. FOMO is real, and a ticking clock gets people moving.

Show your product in a real-life setting. People want to picture themselves using your discounted items.

Create before/after pins for stuff like home goods, beauty, or organization. People love a good transformation story.

Use Pinterest’s text overlay feature, but keep it short. Highlight your best selling point or the biggest discount.

What’s the ideal timeline to start my Pinterest campaign for Amazon Prime Day?

Start making your Prime Day content 3-4 weeks before the event. This gives you time to design great pins without scrambling.

Launch promoted campaigns 2-3 weeks early. Pinterest’s algorithm needs a little time to figure out who likes your stuff.

Crank up your ad spend a week before Prime Day. That’s when people start hunting for deals and building wish lists.

Go all-in during Prime Day itself. Max out your daily budget—competition is wild, but so is the traffic.

Don’t quit when Prime Day ends. Plenty of shoppers find deals late and keep buying for days after the main event.

Are there any success stories of brands killing it with Pinterest ads on Prime Day?

Home decor brands often see 300-400% jumps in Pinterest traffic during Prime Day. People love pinning furniture and decor deals for later.

Beauty brands using before/after carousel ads get 5-10x higher click-through rates. Showing transformations with discounts just works.

Kitchen gadget companies crush it on Pinterest during Prime Day. Demo videos and recipe pins pull in tons of engagement and drive sales.

Fashion brands win by making “outfit inspiration” boards with discounted pieces. Users save these pins and often come back to buy more than one item.

Tech accessory brands show off product bundles with “tech setup” pins. Featuring several discounted items together really boosts average order value.

What budget should I set aside for a decent Pinterest ad campaign for Prime Day promotions?

If you’re running a small business, I’d put aside $500-1000 for a solid Prime Day Pinterest campaign. That’ll usually cover promoted pins for your top three to five products.

Medium-sized brands? They tend to spend somewhere in the $2000-5000 range to really compete. With more competition, you need a wider reach and extra promoted content just to get noticed.

Larger, enterprise brands can easily throw $10,000 or more at a comprehensive Pinterest Prime Day push. At that level, you might run video ads, shopping campaigns, and blanket your whole lineup with promoted pins.

It’s smart to kick things off with daily budgets of $50-100, then scale up if you see good results. If your ads are actually converting, don’t be shy about upping your spend during peak hours.

Honestly, Pinterest ads usually cost less than Facebook or Google. During Prime Day, you might snag quality traffic for just $0.10-0.50 per click, which is kind of a steal.