Pinterest success stories always reveal something powerful: regular people are building extraordinary businesses on this platform. I’ve spent hours studying creators who turned side hustles into full-time gigs, bloggers who shot up to 10,000 monthly visitors, and small businesses that doubled sales with smart Pinterest tactics.

The most successful Pinterest creators use specific tactics and approaches that anyone can learn. What sets top performers apart isn’t luck or special access—it’s knowing what works and having the guts to stick with it.

I want to walk you through actual case studies from bloggers, e-commerce brands, and influencers who cracked the Pinterest code. You’ll see the methods they used, the mistakes they stumbled through, and how you can borrow their strategies to grow your own Pinterest presence—maybe even starting today.

Key Takeaways

• Real success stories offer proven strategies that regular creators can adapt for their own Pinterest growth
• Top performers use tactics like optimized pins, collaborations, and steady content creation to drive traffic and sales
• Tracking your progress and learning from both wins and flops helps you refine your approach for long-term Pinterest success

Why Success Stories Matter on Pinterest

Real Pinterest success stories show what actually works—and what falls flat. They give you specific strategies and the nudge to experiment with new ideas on your own account.

Inspiration for Content Creators

I’ve watched so many creators get stuck in ruts. They pin the same stuff over and over, but the numbers just don’t move.

Success stories can break you out of that. When you see someone turn a food blog into a million-view Pinterest account, you start thinking differently about your own pins.

These stories show you:

• Content formats that actually work
• Pin designs that pop
• New ways to organize boards
• How to find your own voice on Pinterest

Creators often copy what they see, but don’t understand the why. Success stories dig into the reasoning behind winning strategies.

You’ll run into techniques you’ve never even thought about. Maybe it’s making a seasonal content calendar or using keywords that actually pull in traffic.

Proven Growth Strategies

Success stories aren’t just a pep talk—they’re practical roadmaps. I could talk about Pinterest SEO all day, but seeing how someone actually used it to grow? That’s different.

Case studies show the numbers. You’ll see traffic jump from 100 to 10,000 monthly views, with real timelines.

Key strategies you’ll learn:

• Pin formats that get the most saves
• How to optimize your profile for discovery
• The best posting times for your niche
• Ways to turn Pinterest traffic into sales

I notice successful creators usually follow similar patterns. They focus on user experience first, then worry about followers later.

You get step-by-step processes, not just vague tips. Someone might walk you through their exact pin creation workflow or how they research trending topics.

Motivation to Take Action

Pinterest success isn’t instant. I know it’s tempting to quit when nothing seems to happen.

Success stories remind you that everyone starts somewhere. That creator with 50,000 followers? They once had zero pins and no traffic at all.

They show you the messy middle, too. The flopped pins, the algorithm changes, the months of slow growth.

This motivation helps you:

• Push through tough times
• Try new strategies without freaking out
• Stick to your posting schedule
• Believe that growth is actually possible

Reading about someone else’s journey makes Pinterest feel less overwhelming. You realize it’s about small, steady actions—not perfect strategies.

The Power of Real-World Case Studies

Case studies show exactly what works on Pinterest and why. They reveal the strategies that drive real traffic, sales, and growth for all sorts of businesses.

How Case Studies Drive Results

I’ve watched case studies totally change the way people approach Pinterest marketing. They give you proof that certain tactics actually work.

When I look at successful Pinterest accounts, I notice patterns. These patterns turn into actionable strategies you can try yourself.

Case studies also show you how long it takes to get results. Most bloggers I’ve tracked saw big traffic jumps after 3–6 months. E-commerce brands often saw more sales within 8–12 weeks of steady pinning.

Case studies reveal:

• What content did best
• Which keywords brought in traffic
• How often they pinned
• What mistakes tripped them up

I’d suggest digging into at least three case studies from your own niche. Look for businesses that feel similar to yours in size and goals.

Analyzing Pinterest Success Metrics

The most important numbers I track are monthly viewers, impressions, and click-through rates. These stats tell the real story of Pinterest growth.

Monthly viewers show your reach. Strong accounts often grow viewers by 20–50% month after month, especially in the first year.

Impressions tell you how often Pinterest shows your pins. Top accounts get millions, but honestly, quality matters more than just big numbers.

Click-through rates show engagement. Good Pinterest accounts usually land between 0.5–2%. Higher rates mean your pins are actually what people want.

Metric	Beginner Goal	Advanced Goal
Monthly Viewers	10K+	100K+
Impressions	50K+	1M+
Click-through Rate	0.5%	1.5%+

I also pay attention to saves per pin. Pins with 20+ saves usually keep performing well for months.

Trends Seen in Top Pinterest Accounts

Consistency beats perfection every time. Top Pinterest creators pin 5–15 times a day, rain or shine.

Video pins are taking over. I’ve noticed accounts using video pins get 30–50% more engagement than those sticking to static images.

Seasonal planning matters. The best accounts plan content 45–60 days ahead—holiday pins in August, spring stuff in January.

Fresh pin designs for the same content work wonders. Successful accounts make 5–10 different pins for each blog post or product.

Most top accounts stick to 3–5 main topics instead of spreading themselves thin. Pinterest seems to reward clarity.

I see the fastest growth in accounts that actually talk to their audience. They reply to comments and make pins that invite conversation.

Case Study #1: Blogger’s Path to 10k Monthly Visitors

I want to walk you through a real blogger’s journey—from under 1,000 monthly Pinterest viewers to over 10,000 in just one month. She cleaned up old content, focused on original pins, and used SEO strategies you can try yourself.

Initial Challenges and Goals

She started with less than 1,000 monthly Pinterest viewers in May 2021. She barely touched Pinterest until she saw another blogger hit 200,000 monthly viewers.

That was a wake-up call. She decided to overhaul her account to better reflect her blog and drive traffic.

Main challenges:

• Pins from other creators mixed with her own
• Old links and captions
• Messy boards
• No real Pinterest game plan

She made all her boards hidden, then deleted pins that weren’t hers. This gave her clean analytics—now all traffic came from her own pins.

Updating old links took time, especially for pins from before she bought her domain. Some dated back to 2018, but the effort paid off.

Content Creation and Pin Design

After clearing out old pins, she started making graphics for existing blog posts. This brought traffic to her site and showed new Pinterest viewers what she offered.

Her title formula was simple but worked: Catchy Title | The Untamed Optimist | Summer Recipes

She put SEO-friendly terms first, then her blog name. Sometimes she added the board name at the end. The trick was using common search terms Pinterest could pick up on.

For captions, she used SEO language with lowercase text and relevant keywords. She always mentioned if photos were original or stock.

She sorted her content into categories like recipes, wellness, fashion, and travel. Smart move: posting the same pin to multiple boards for extra reach.

Traffic Growth Techniques

Her growth came from steady posting and better organization. She grouped content by topics that matched her blog categories.

Key traffic drivers:

• Only original pins
• SEO-optimized titles and captions
• Posting to multiple boards
• Regular content creation

She watched Pinterest analytics closely, focusing on impressions, saves, and outbound clicks. The app updated faster than desktop, so she got real-time feedback.

Pinterest growth is usually slow and steady. Some days, pins go wild—other days, things drop off. She learned not to stress over the daily numbers.

By sticking to the basics, she jumped from under 1,000 to 10,000 monthly viewers in a month. She even held 25,000–30,000 viewers later, even when she wasn’t posting much new content.

Case Study #2: E-commerce Brand’s Sales Breakthrough

Cardboard Cutout Standees overhauled their Pinterest strategy and saw a 250% sales jump with a 4.82x return on ad spend. I dug into their approach to show you how they optimized pins, used analytics, and built funnels that actually convert.

Pin Optimization for Products

They matched Pinterest’s visual vibe while staying true to their brand. I noticed they tested both fancy photos and user-generated content to see what got results.

For sports stuff, casual photos worked better. Parents loved polished, professional shots for wall decals and room decor.

Pins that worked had:

• High-quality vertical images (2:3 ratio)
• Clear product shots in real-life settings
• Bright, well-lit photos
• Text overlays for main benefits

Their pins blended into Pinterest’s feed—more like inspiration boards than obvious ads.

I’d test different visual styles for each audience. What college students like might not grab grandparents shopping for the grandkids.

Leveraging Pinterest Analytics

Pinterest Trends turned into their secret weapon for finding high-intent keywords. They figured out what customers searched for during different seasons.

Their targeting strategy hit several angles:

• Sports keywords: American football, basketball, hockey
• Decor terms: kids room decor, boys wall art, DIY decorating
• Parenting topics: childcare, toddlers, preschoolers

The analytics showed Pinterest users converted three times more often than users from other social platforms. That totally changed how they spent their ad budget.

I see plenty of brands ignoring Pinterest’s analytics tools. Don’t do that. Use the data to figure out when your audience is online and what content actually works.

Track these closely:

• Impressions for brand awareness
• Click-through rates by pin style
• Conversion rates by audience segment

Turning Pins Into Purchase Funnels

Here’s where things got interesting. Instead of running the usual top-middle-bottom funnel campaigns, they just used two types:

Brand Awareness Campaigns introduced products to new users who were browsing for ideas. These pins showed products in real-life moments, not just pushing for a sale.

Retargeting Campaigns went after people who’d already visited their site. These delivered tons of impressions and seriously strong returns on ad spend.

They didn’t even bother with middle-funnel campaigns. On Pinterest, people either spot your product for the first time or they’re ready to buy after landing on your site.

Their copy matched this thinking:

• Awareness ads: “Our newest wall decals make decorating easy”
• Conversion ads: “Fast production and free economy shipping”

Within a month, they hit a 6.9x return on ad spend during their peak season. Even in the slower November stretch, growth stayed strong.

Case Study #3: Influencer Success with Collaborations

I’ve watched influencers turn their Pinterest presence into real businesses through smart brand partnerships. The trick is making content that feels natural to Pinterest users, while building real connections with brands and followers.

Building Authentic Partnerships

The most successful Pinterest influencers stick with brands that fit their style. They don’t jump at every random collaboration offer.

The Smart Approach:

• Pick partners that fit your niche for real
• Make content that blends in with your usual pins
• Keep your signature look, even with sponsored stuff
• Go for long-term partnerships, not just one-offs

Top performers work with the same brands again and again. This builds trust with their audience—people start to link the influencer with quality picks.

Red Flags to Avoid:

• Pushing products you don’t actually use
• Switching up your style just for cash
• Teaming up with brands that don’t match your values
• Over-promoting and not adding real value

The best partnerships feel so seamless, followers barely notice they’re sponsored. I’ve seen influencers weave products into lifestyle shots, recipe pins, and DIYs without missing a beat.

Monetization Strategies

There are more ways to monetize Pinterest collaborations than just basic sponsored posts.

Revenue Streams That Work:

• Affiliate marketing with Pinterest’s shopping features
• Brand ambassadorships for steady income
• Product launches tied to exclusive Pinterest content
• Seasonal campaigns that ride trending searches

Many influencers make good use of Pinterest’s Product Pins. Followers see prices and availability right on the pin, making buying way easier.

Smart Pricing Tactics:

• Set rates by monthly Pinterest impressions
• Include usage rights for brands’ Pinterest accounts
• Offer bundles for several pins over time
• Charge more for evergreen pins that last

Successful influencers often create several pins for one campaign—a tutorial, a flat lay, maybe a lifestyle shot. Brands get more content, and influencers boost their earnings.

Community Engagement

I’ve realized Pinterest isn’t just about pretty images. It’s about building a community that saves, shares, and actually interacts with your stuff.

Engagement Strategies That Work:

• Reply to comments on collab posts fast
• Curate boards that mix branded and organic pins
• Share behind-the-scenes looks at partnerships
• Ask questions in pin descriptions to spark conversation

The influencers I respect most are upfront about their partnerships. They disclose clearly and explain why they picked certain brands, which really builds trust.

Building Long-Term Relationships:

• Share user-generated content that features promoted products
• Create seasonal pins around brand partnerships
• Respond to followers who try recommended products
• Grow email lists with Pinterest-driven traffic

The best influencers treat their audience like friends, not just customers. They give honest reviews and only promote what they truly like.

Key Strategies from Top Pinterest Performers

Top Pinterest creators have some clear habits that set them apart. I’ve dug into their pin design, planning, audience targeting, and branding to figure out what really works.

Pin Design Best Practices

The best Pinterest accounts make pins that stop people in their tracks. They use high-quality vertical images with a 2:3 ratio, filling up mobile screens.

Text overlays are a must. The pros put bold, easy-to-read text in the top third of their pins, using colors that stand out against the background.

Color psychology actually matters. I’ve seen engagement jump when accounts use:

• Bright, saturated colors for lifestyle
• Soft pastels for wellness and beauty
• Bold contrasts for business or productivity

The most successful folks test different designs for the same idea. They’ll try out various colors, fonts, and layouts to see what their audience likes best.

Content Planning and Scheduling

Automation is huge for Pinterest these days. Top accounts use schedulers to stay active without living on the app.

I’ve noticed that successful creators mix their content like this:

• 20% fresh, original pins
• 50% evergreen repins
• 30% seasonal or trending topics

Best posting times depend on your niche, but most top accounts pin 15-25 times daily. They spread these out using automation tools.

The pros also revamp old content often. They’ll take a blog post from months ago and give it a new pin design to bring it back to life.

Audience Targeting Techniques

Top performers really know their audience. They use Pinterest Analytics to see which groups engage most.

Geographic targeting matters more than you’d think. Smart accounts post when their audience is online, and sometimes make location-specific content.

The best creators also look at their followers’ other interests. If their audience likes home decor, they might share a few related pins to boost engagement.

Pinterest SEO is non-negotiable. The top accounts research real keywords and work them into pin titles and descriptions.

Staying Consistent with Branding

Visual consistency makes an account stand out right away. Top performers stick with the same color palette and fonts across all their pins.

Brand templates help a lot. The best accounts have 3-5 go-to templates and just swap out the background or text.

Voice and tone matter too. These creators write pin descriptions in a consistent style—some friendly, some more professional, but always on brand.

They also post regularly. Their followers expect new content, so they keep showing up.

Lessons Learned from Mistakes and Wins

Honestly, my biggest Pinterest lessons have come from messing up. Figuring out what bombs and staying open to platform changes is what really leads to long-term growth.

Recognizing What Didn’t Work

Not all pins are created equal. My worst mistake? Making pins that looked just like everyone else’s. They totally vanished in the crowd.

Here’s what I found doesn’t work:

• Text-heavy pins that are tough to read on mobile
• Dark or cluttered backgrounds that blend in
• Posting the same pin repeatedly without tweaks
• Ignoring seasonal trends altogether

Things changed when I started tracking my flops. My food pins with bad lighting got no saves. DIY pins without clear steps just confused people.

Failure tells you what your audience doesn’t want. Now I save my duds in a “Learning Lab” board and check them monthly to spot patterns and avoid repeats.

It’s tempting to make excuses for bad pins, but now I just delete them and make better versions.

Adapting to Pinterest Updates

Pinterest is always changing, and I’ve learned to just roll with it. When Story Pins (now Idea Pins) dropped, I ignored them for months—big mistake.

My new approach:

• Try new features as soon as they launch
• Watch analytics closely after updates
• Hang out in Pinterest creator groups
• Skim Pinterest’s official blog every month

The 2022 algorithm shift hit hard—my traffic fell 40% overnight. At first, I freaked out, but then I looked at what still worked and pivoted.

Fresh pins outperform recycled ones now. I had to switch from repinning old stuff to making new pins every week.

Pinterest rewards creators who adapt. When I started using Product Rich Pins, my click-through rates doubled. Video pins? My impressions shot up 300%.

Learning from Analytics

Analytics tell the truth, not my gut. I thought people loved my morning routine pins, but the data showed workspace organization won by a mile.

Metrics I track each week:

• Impressions: Who’s seeing my pins
• Saves: Which pins people want to keep
• Clicks: What actually sends traffic to my site
• Top boards: Where my best stuff lives

Every Monday, I check my Pinterest Analytics for last week’s trends. Which colors popped? Which topics got saves? What posting times worked?

Here’s the thing: monthly pageviews don’t tell the full story. Now I care more about saves and clicks. A pin with 1,000 saves but only 10 clicks isn’t doing much for my goals.

I also compare similar pins to see what works. If I post a few versions of the same idea, it’s usually the headline or main image that makes or breaks it.

How to Apply Top Strategies to Your Pinterest Account

From what I’ve seen, Pinterest success isn’t about copying top creators move for move. It’s about tweaking their best strategies to fit your brand and audience—and setting goals you can actually track.

Tailoring Tactics to Your Niche

Honestly, I always start by digging into what actually works in my own niche. Copying every big Pinterest account out there? That never really pays off. Different industries just have their own sweet spots for content types and posting rhythms.

For example:

• Fashion brands do best with lifestyle shots and outfit inspiration.
• Food bloggers crush it with recipe cards and step-by-step photos.
• Home decor accounts tend to thrive on before/after transformations.

I usually pick about 5-10 top performers in my exact niche and break down what they’re doing. I look at their board names, pin descriptions, and the general vibe of their visuals. What topics get the most engagement? Which pins rack up the saves?

Then I tweak those ideas to fit my own brand voice. If everyone in my space uses bold, bright graphics, I don’t just copy their colors—I use my own palette but keep the boldness.

Seasonal trends matter too. Home decor folks post holiday stuff months in advance, but recipe bloggers time things closer to the actual event. It really depends on your crowd.

Setting Realistic and Measurable Goals

Vague goals like “grow my Pinterest” just end up being frustrating. So now, I set specific, trackable targets each month. It keeps me honest and motivated.

Here’s what I usually track:

• Monthly follower growth (I shoot for 10-20% increases)
• Pin impressions, based on my current numbers
• Website traffic coming from Pinterest
• Engagement rates on new pins

Pinterest Analytics is my go-to for tracking. It’s wild how often what I think is working isn’t actually moving the needle.

I also set content creation goals to support my growth. If I want to double my Pinterest traffic, I know I’ll need more pins pointing back to my site.

Starting with goals I can actually hit is key. Jumping from 5,000 to 100,000 monthly impressions overnight? That’s a recipe for burnout.

Implementing Changes for Growth

I like to roll out changes gradually. Overhauling everything at once makes it impossible to know what’s actually working, and honestly, it’s just overwhelming.

Here’s how I break it down:

• Week 1: Update pin descriptions with stronger keywords.
• Week 2: Create new board categories based on what I’ve researched.
• Week 3: Try out different pin designs and formats.
• Week 4: Check results and plan for next month.

One big change per week feels doable, and I can still keep up with regular posting. It’s way easier to see what’s moving the needle.

I also love repurposing content. Blog posts turn into several pins with different takes. Instagram photos? I’ll throw a text overlay on them for Pinterest.

When I dip into video, I start with easy stuff like stop-motion or slideshows. Fancy productions take forever and aren’t always worth it.

I keep tabs on results every week and pivot fast if something flops. Pinterest rewards consistency and quality way more than perfection.

Tracking Your Progress and Measuring Success

Tracking Pinterest performance feels a lot like checking your GPS mid-road trip. If you don’t know where you are, you’re just guessing. The trick is using the right analytics and making changes when the data says so—even if it’s not what you expected.

Using Pinterest Analytics Tools

Pinterest Analytics is hands-down my favorite for measuring results. You’ll need a business account, but it’s free and honestly gives you all the basics.

Here’s what I focus on:

• Impressions: How many times people saw my pins
• Engagements: Saves and clicks (the good stuff)
• Total audience: Unique people who saw or engaged
• Engaged audience: Folks who actually took action

I use Tailwind too, for more granular stuff. It tracks virality and ROI for individual pins. Super helpful for spotting what’s trending on my boards.

The mobile dashboard puts those four main metrics right at the top. I check in every week to catch any patterns early.

Interpreting Engagement Metrics

Honestly, understanding what the numbers mean is everything. Engagement rate matters way more than follower count. I just divide total engagements by impressions to get it.

Save rate is my personal favorite. It’s a real sign that people connect with what I’m sharing. If they’re saving a pin, they’re planning to come back. That’s gold.

I watch outbound clicks closely too. If my pins get lots of saves but barely any clicks, I know my calls-to-action need work.

Pin click rate tells me which visuals actually stop the scroll. I compare designs to see what my audience likes best.

Pivoting Based on Data

Data should call the shots, not gut feelings. When I see certain pin categories racking up impressions, I just make more of that kind of content. It’s not rocket science.

I keep tabs on my top pins to spot what keeps performing. Pinterest pins can keep bringing in traffic months later, which is honestly pretty cool.

If my engagement rate drops, I try new things—fresh designs, punchier descriptions, different posting times, or new keywords. I won’t just stick to what used to work.

• New pin designs
• Different descriptions
• Testing times
• Fresh keywords

I check audience demographics to make sure my content fits who’s actually seeing it. If most followers are on mobile, I design for that.

Monthly reviews help me catch seasonal shifts and plan ahead. It’s always changing.

Frequently Asked Questions

I get tons of questions about Pinterest success stories, and some patterns definitely stand out. Most of the time, people are after real sales strategies, marketing tips that actually work, and examples of brands that made it big on Pinterest.

How did successful sellers leverage Pinterest to skyrocket their sales?

The top sellers I’ve watched don’t just post product shots—they show how their stuff fits into real life. It’s not about the product, it’s about the story.

Boutique clothing brands, for example, pin outfit ideas instead of just shirts on a hanger. That approach gets three times more engagement than plain photos.

Rich Pins are huge for sellers. They include extra details like price and stock right on the pin, so when someone wants something, they can grab it quickly.

Timing matters, too. The best sellers post when their audience is most active. For home decor, evenings and weekends are prime time for inspiration browsing.

What are the ingenious digital marketing strategies on Pinterest that truly paid off?

Smart marketers treat Pinterest like a search engine, not just another social feed. They dig into keywords the same way they would for Google.

The best move? Creating content hubs. Instead of random pins, they build themed boards that tell a story. A fitness brand might have boards for “30-Minute Workouts,” “Healthy Meal Prep,” and “Home Gym Setup.”

Video pins are a game-changer. Brands using video usually see twice the engagement of static images. Short videos with captions work best, since most users scroll with the sound off.

Seasonal planning is critical. The savviest marketers pin Christmas content in September and summer recipes in March. Pinterest users plan way ahead, so you have to, too.

I’ve heard of Pinterest’s business platform; can you share inspirational case studies of brands that thrived there?

Whole Foods totally turned things around by focusing on recipe inspiration. They dropped plain product shots and started posting full meal ideas. Engagement jumped 400% in six months.

Etsy sellers have seen huge results with Pinterest Shopping features. I know a jewelry seller who went from $500 to $8,000 a month just by nailing keywords and using Rich Pins.

Home improvement brands like Lowe’s use Pinterest for project tutorials. They post step-by-step guides that link back to their products, and that strategy boosted their site traffic by 300%.

Fashion retailers have gotten creative with Pinterest’s Try-On feature. Brands that let you virtually try before you buy see 60% higher conversion rates than with regular pins.

Ever wondered how top businesses integrate meta ads with Pinterest for spectacular results?

The best approach I’ve seen mixes organic Pinterest content with targeted ads on other platforms. Brands build out Pinterest boards, then reuse that content in Facebook and Instagram ads.

I’ve watched companies run Pinterest ads to grow their email lists, then retarget those subscribers with Meta ads. That combo can cut customer acquisition costs by almost half.

Cross-platform pixel tracking is another smart move. Brands add Pinterest pixels to their sites, then use that engagement data to create lookalike audiences on Meta.

The sharpest marketers use Pinterest to test what resonates, then scale up the best ideas with Meta ads. If a pin gets great engagement, they turn it into a Facebook campaign. Simple, but so effective.

In which countries have content creators seen significant monetization success on Pinterest, and how did they do it?

The United States leads in Pinterest monetization, especially for lifestyle and home decor creators. Food bloggers often see massive success through affiliate marketing and sponsored content.

Australian creators really stand out in the travel and outdoor adventure niches. They monetize by partnering with tourism boards and recommending gear.

Showcasing unique local experiences seems to be their secret weapon.

Canadian creators do well with seasonal content. They jump on winter activities and summer outdoor adventures.

Plenty of them team up with local businesses for sponsored content, which feels like a smart move.

UK creators have carved out a niche in sustainable living and eco-friendly products. They gather audiences around green lifestyle choices and work with ethical brands.

What product advertising tactics on Pinterest have transformed small businesses into major players?

Small businesses win when they focus on lifestyle photography instead of just snapping product shots. For example, a candle maker might show their candles glowing in a cozy reading nook, not just on a boring white background.

User-generated content? It’s incredibly powerful. Successful small businesses encourage customers to share photos of themselves using their products.

They repin this content, which builds social proof and makes everything feel more real. It’s a bit like word-of-mouth, but visual.

Collaboration with micro-influencers usually works better than chasing big celebrity partnerships. Small businesses often reach out to creators who have somewhere between 10,000 and 50,000 followers for more genuine engagement.

The most successful brands also create educational content. A skincare company, for instance, might share tips about ingredient benefits right alongside their product promos.

This approach builds trust and helps them stand out as experts in their niche. People want to learn, not just buy, right?